What is commercial furniture?
Commercial furniture refers to a type of furniture intended exclusively for use in commercial premises. This means they have solutions for use by firms, corporations, SMEs, and businesses.
The most common usage of commercial furniture solutions are:
- storage space ;
- hanging space;
- product exposure space or presentation space produced;
- lighted space for product or advertising;
- other elements that improve the image and success of the company / brand.
Practically, commercial furniture can have any shape and size as long as its use is dedicated for the commercial space.
What is the difference between commercial furniture and residential furniture?
Commercial furniture is designed for high use, but also uses materials and colors that are more different than in the home. Commercial furniture is based on utility and design seen from the angle of a company that has some goals.
These goals can be:
- sales growth;
- product exposure;
- knowledge of the mark;
- Improving the relationship between seller and buyer
- the added value of the products;
- changing consumer status (feeling comfortable, quality, determination, trust).
Although these furniture bodies can be very similar at first sight, they are designed to a more complex level, can have different ergonomics, different shapes, more colors, but also the inclusion of the company logo.
What are the types of commercial furniture?
Although there are many names used in commercial furniture types, we will describe the most popular furniture types:
Reception:
The Reception is represented as a body of beginning furniture, the beginning being appreciated by the customer when it enters a location. The reception should be a central element that puts the themes, colors, design language in a way that makes it clear that it has arrived at the right place. Properly used design language can enhance Brand and improve customer experience when it comes to the commercial space.
This type of commercial furniture can be used as:
- Horeca reception (hotel, restaurant, café)
- Shop Reception (retail, cosmetics)
- Bar Club
- Reception for bookings, appointments
- Customer Support Reception
- Medical reception
The most common piece of commercial furniture is the store reception, being mandatory but also very versatile because it offers a point of sale to the client but a space for advertising and branding where the seller can expose. Shop Reception is a key element for shop design, being a catalyst for visual impact, a core of exposure.
Minimalistic Reception – Graphtec SHOP
Desk:
The Desk represents a static but very useful body of furniture, can be positioned in any commercial space and has versatility. They can be positioned on a corner but also centrally, can have storage spaces, lighting spaces, they can be attached to a wall without feet, or can be placed directly on the carpet without gripping the wall. The office can be made of many primary forms: square, rectangle, circle, oval. The complexity of the shape makes it necessary to use more premium materials such as corian. The office is more common type of commercial furniture in commercial spaces, as any company needs to have office space for employees. It offers a plus being working space for employees, where they can store things, but also put their computer on the desk or in a special space.
Minimalistic Desk – Graphtec SHOP
Table:
The table is a very common piece of furniture in the residential area, but it can offer more utilities for commercial space.
These utilities can be:
- Protocols or meetings / discussions
- Exposure of products
- Food consumption table / beverages
- Outdoor table
Each type of table has distinct features, it can have sharp / round shapes; materials, finishes, different colours, and can put a firm in a totally different market style. These features can completely change the look of a commercial dining table with a wide variety of residential furniture.
The commercial sales island:
The commercial sales island called “Shop in shop” or “Sales Island”. From the English designation, the concept can already be undestood, this practical island is a large piece of furniture designed to be unitary with a countertop over a circumference of over 100cm, it may have from simple shapes: square, rectangle, circle to organic shapes. The use of a commercial island is the most popular in Shopping Centres being very versatile considering it can be placed on any Mall corridor. Versatility is also the fact that it can have 360 degree serving and exposure space. Being a good thing for a company that wants the greatest interaction with consumers. Even if he does not buy first from the island, he will keep in mind the company logo and what services / products they offer.
You can see a presentation video below of commercial sales island from Iulius Mall Cluj:
Gondola:
The Gondola is a common way of displaying products for stores. It is generally short of height but long as the island, besides it does not have the serving counter. The furniture body is designed for that consumer to serve and pay from the cash register. The gondola has many shelves around it that hangs on the back wall. These shelves can have several hanging systems such as the Slatwall. The gondola’s general hanging system is to have some slots for hanging in the backwall on the entire surface. This type of slots provides versatility to change the position of the shelves vertically or horizontally. This commercial furniture body also has branding exposure areas with company logo. It also has dynamic advertising surfaces with touchscreen or backlit display film for static advertising.
Commercial furniture gondola for cosmetics
The Shelf:
The shelf being a type of commercial furniture specialized to store high-capacity products for sale. The shelf has the possibility to have a high height, offers a large viewing angle for the consumer, for example behind the cashier’s counter can be exposed the product on the shelf. This method is common in all small to large stores. An atypical feature is found on cigarette racks, being the most complex shelves on the market. They have pushers and dividers that load cigarette packs, have product exposure areas, logo exposure areas, and may have a dynamic display (video monitor) or static display (glorifier, backlit film, lightbox).
Commercial shelves can be of several types but can also be intercalated depending on their use, are mentioned below:
- Wall racks (wall shelves are used)
- Metal shelving (partially or entirely made of sheet metal pipe or steel / stainless steel / aluminium).
- Wooden shelves (partially or totally made of laminated MDF / painted MDF)
- Store shelves (shelving for clothing store, grocery store, retail store, cosmetics shop).
- Suspended shelves (racks that can be made of metal or wood that is raised from the ground, can be attached to the ceiling or wall, some needing the structural reinforcement to be durable).
Modular Executive Shelve – Graphtec Shop
POSM:
The POSM represents the Point of Sales Materials point of sale, because the furniture composition is called commercial furniture but if it is POP / POS / POSM it is also commercial space furniture.
Exhibition Stand:
The exhibition stand is a body of furniture dedicated to the exhibition stands. These are often modular exhibition stands because they can be assembled into modules, making it easier to mount and dismantle.
Shop fittings:
The Shop Fittings are made up in majority from commercial furniture, is designed to provide several types of bodies as mentioned above, plus signaling and posm zones.
Shop fitting – IQOS Bucharest Store
Other bodies of furniture for the commercial space:
From what is a commercial furniture made of?
Commercial Furniture can be made from 4 primary materials:
- Glass: Secured, Unsecurised, Curved;
- Metal: Aluminum sheet and pipe, Laminated steel, Stainless steel, Copper, Brass;
- Wood: Solid wood, melamine faced MDF, veneered MDF, flexible MDF;
- Plastic: ABS, HIPS, PETG, PMMA.
A very high quality and premium material is Corian, it is a mineral material that has good thermoforming properties. The biggest advantage is that they can weld pieces and make large bodies without any visible joints or seams. Therefore becoming a seamless surface that looks infinitely better than most other materials on the market.
How does commercial furniture attract customers?
Any body of commercial furniture can bring customers a variety of reasons as long as the objectives were set in the brief given to the company that produces design was done properly. From design to design, from design to production and from production to installation. All these features are necessary to create a successful commercial furniture body.
The benefits that the body of commercial furniture can bring are:
- Adding brand value (Brand Awareness);
- Attracting the client through design language;
- Product or ad exposure can inform the consumer of campaigns that want to build sales;
- Induction of emotional states to the clients in order to associate the company with some qualities: comfort, quality, trust, loyalty, modernism, minimalism, new, innovative;
- Improving relationship from seller and customer through interaction with furniture bodies, their quality and attractiveness.
[embedyt] https://www.youtube.com/watch?v=bfEHzVUgujs[/embedyt]
Which industries use commercial furniture?
The most popular industries that use commercial furniture are: Retail, Cosmetics, Horeca, Tobacco, Food, Medical, Financial and much more.
Practically, commercial furniture is intended for any industry, the only limitation being the chosen concept.
To have a successful concept, any designer or marketing director has to ask the following questions:
- What is the market segment where I want to go?
- How can I provide visibility to my customers?
- What do my customers look for when looking at my products?
- What is the right ergonomics to provide visibility to my products?
- What is my budget?
- How can I find out if a commercial furniture is needed?
If you need an experienced team to help you make a successful concept, feel free to contact us at hello@grapthec.ro
Why choose Graphtec?
Choose Graphtec, being a market leader as a manufacturer of commercial furniture and POSM in the Romanian and international markets. We have 20 years of experience working with a variety of companies in different industries. We have a unique product catalog of more than 40,000 delivered in over 25 countries in Europe and outside Europe.
In addition to commercial furniture and POSM, we also produce Totems, gas stations, shop fittings, signage and more.
We have a full In-House service package of: Consulting, Design, Design, Production and Installation. The difference is in the level of quality and seriousness. We earn our reputation with our satisfied customers as we want to build long-term success relationships.
Are you looking urgently for a commercial furniture? We have products with original Graphtec design and ready-made design! You can choose your product, color and we can customize it with your logo! Enter online shop here.
Do you need a customized concept on your business? You can send us an email at hello@graphtec.ro and we can handle everything you need for your company to be successful.
[embedyt]https://www.youtube.com/watch?v=zItbA2QsSxc&cc_load_policy=1[/embedyt]
Do you want to see our reference projects? You can go here to see more details.
You can follow us on facebook here.