What is an exhibition stand?
An exhibition stand is a conglomerate / set of furniture elements / decorations that make up a stand at an event. It can be of a small size, occupying a small area of 1x1m or it can be large of over 30 square meters.
An exhibition stand may have partitioning walls and ceilings, but it is not mandatory. Wall partitioning is often used at large events where each stand wishes to separate from the rest of the stands, being an opportunity for branding areas and design elements.
The ceiling may be full or empty, metal structures can be built on which decorative elements and spots can be mounted. Light focuses on the important subjects that want to be exposed, can be produced, services.
In an exhibition stand, the IT component is also implemented, the most basic of which are TVs / monitors where animations are run up to application screens, 3D wall-mounted projectors, tactile buttons that animate animations and strobe lighting sequences. The options are unlimited.
What is the use of an exhibition stand for your business?
Exhibition stands are a fundamental component of a business promotion strategy.
Companies wishing to promote their products take part in national and international fairs, conferences and congresses. They have stands at different venues to display representative products mainly for sale but not for sale.
Stands of this type use the promotion of the business brand that uses them.
Therefore, more than the sale or promotion of products or services, the exhibition stand promotes the business behind the exhibitor.
A well executed stand, potentially equipped with interchangeable elements, can satisfy different types of communication, can be reused on different occasions, with a long life.
In which areas are the exhibition stands used?
There is no industry, branch or business that can not be “represented” by an exhibition stand: Financial, Electronics, Medical, Drinks, Food and much more.
Any activity would have the company that produces a stand, however abstract the field of activity, can create a quality exhibition stand that represents the achievements in the field of production or services of the interested company.
In the 20 years of its existence, Graphtec has produced hundreds of personalized exhibition stands tailored to the wishes of customers who want to represent their business at excellence.
Through constant collaboration with customers and through the interaction between the Creation, Design, Services and Production departments, any idea of business representation can become a personalized exhibition stand at the highest quality standards on the Romanian market.
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What elements make a remarkable exhibition stand?
Forms, colors, enlightenment, material quality are fundamental to highlighting the business brand – logo, slogan, etc. – or the object of activity.
The design of the stand is particularly important at a time when the exhibition spaces are crowded and offer variants of exposure to similar brands.
The originality and contemporaryity of the proposal are essential – only in this way can you visually affirm that your business is modern and meets the needs of today’s customers.
The color palette and illumination must be in tune with the company’s brand, but must be part of the range of colors and lights that are in the current trend.
From what will is an exhibition stand made of?
Stands can be made mainly from:
- Metallic material – stainless steel sheet, aluminum, brass, copper
- Acrylic – PMMA, PETG, PVC (stiplex, comadur, comatex, comacel)
- Glass unsecured or secure, transparent or surface-processed.
- Wood – solid / painted MDF Pantone or RAL / MFC laminated RAL or textured wood / wood fiber
But there are no limits to shapes or materials that can be customized after any creative wish or idea. There are components of the stands that we can do with 3D printing with Graphtec – so according to the highest technology of the moment.
What are the latest trends for the exhibition stand?
At this moment the most often met trends are the experience of visualisation.
Focuses on the five human senses:
- Olfactory: It is possible to use fragrances with certain flavors to awaken feelings in people, many retailers use certain perfumes targeted on their market segment. A mountain shoe company will try to bring t mountain air, a luxury products company will use eccentric perfumes.
- Visual: By providing good quality images, luminous elements can improve man’s perception of the brand, can make him decide on the company that has a good image.
- Auditive: Dictation with sound and music is not new, it’s used in the retail industry forever. Choosing music can influence people’s interest and rhythm. A corporate music can attract career-oriented people, professionals (entrepreneurs, leaders, lawyers, accountants), unlike dubstep music that will attract non-conformists focused on creativity (artists, photographers, designers, architects, writers). The rhythm of the melody can dictate sublime and control traffic in the stand, in busy times you can use alert music to have a controlled flow of people, and when there are few people you can use slow rhythms to keep clientele standing for longer.
- Taste: serving with soft drinks, desserts that can improve the person’s mood. Basically a higher level of sugar means that the consumer can become more tolerant and focused on the discussion.
- Tactile: Maybe the most important and popular in trends, being the key to creating a connection between the company and the consumer. Touching products, or volumetric decorative elements can bring more confidence in the company. Psychologically, people feel the need to touch a product before buying to check the quality. Games and animations are also used through touchscreen screens, with more interaction connecting the user to the brand.
Popular technologies:
- VR: Virtual Reality is trendy because it introduces you to a parallel world using software and hardware that can give you a new world to explore.
- AR: Reality Augmented is used with phones and can bring real-world elements / characters that are fun and bring smiles to people.
- Projector with 3D mapping: 3D object projection brings volumetry and reality to the landscape with a great visual impact.
- Hologram: Holograms bring into the unused space an animation that changes perspective from the angle of rotation of the viewer.
- Synchronised illumination with interactive interface: You can synchronise when you touch a physical or touch button with the illumination of a product, or the lighting sequence creates an animation in that exhibition stand.
How to get to the ideal exhibition stand for your business?
If you have come to the conclusion that you need to produce an exhibition stand, you have to have an initial discussion with the specialists who can suggest you variants of stands that can be customized from the already existing range.
For each variant, it is possible to personalize through different lighting systems, using color variants, by applying the company logo.
If the events you need for the stand are special, the creative department will make original proposals of shapes perfectly suited to the original communication you want to do.
Once the original design has been chosen, it will go to the production of the stand from the materials and with the special lighting and the chosen color palette. Grapthtec offers complete services – from obtaining permits, assembling, installation, connection, etc. up to extended warranty and non-stop maintenance services that will ensure the ideal operation of the customized stand.
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